It’s a brave new world for the mom market as the social media landscape continues to change, grow, expand and engage. To that end, Role Mommy, a social media events company geared towards helping women find their passion, has introduced a new, fully-customizable online magazine called Project You for all those women who are sharing and looking for information online. Consider this:
- According to BabyCenter’s “21st Century Mom Report,” women tend to gravitate towards mom-centric communities for information and advice from other women going through similar experiences.
- 89% of household moms use the Internet at least twice a day and that number is growing.
- More than four in 10 (44%) use social media for word-of-mouth recommendations on brands and products, with 73% saying they “trust” information found through online communities focused on parenting.
- eMarketer estimates that there were 35.3 million US moms online in 2008, with that number expected to reach 39.6 million by 2012.
Project You offers a refreshing change from your average parenting magazine. It’s all about being REAL—as in admitting that YOUR kid is the bully that needs to be dealt with, or how you don’t always like your friend’s children, or how watching your kindergartener go off to school dregs up your own school memories. It’s about being YOU, warts and all, while trying to lead by example—and have fun in the process. Mostly, it’s about family, community, and camaraderie, and all those crazy life moments—good and bad—that we harried moms deal with on a daily basis (if not a million times a day).
Current distribution is through Role Mommy which boasts 10,000 monthly uniques, nearly 5,000 Twitter followers, and 1,200 Facebook friends. The magazine will also go to Role Mommy’s professional list of nearly 1,000 authors, entrepreneurs and bloggers, as well as Role Mommy Writers Syndication Network which includes more than 100 participants. That’s a combined traffic of over 500K.
Each issue of Project You—right now scheduled to be quarterly but with a possibility of increased frequency—includes a Gift Guide Section, BlogRoll page and open ads available for pricing. All links are live making it easy for moms to access information. You can buy one issue or multiple issues.
Full Page*…………………………… $750
1/2 Page Horizontal*………….. $400
1/3 Page Vertical*………………. $250
Gift Guide Section………………… $100
(Please submit a high resolution image of your product along with a 150 word description)
Blogroll page* ……………………. $100
*Please submit a high resolution image of your advertisement. For an additional $200 fee, Project You will design your advertisement. Please supply your ideas for the creative and any high resolution art you would like to include.
Front page sponsorship ……………………………$1000 per issue (exclusive cover page sponsorship)
Coupon or deal listing in iPad/iPhone app … $100
Interested in Advertising? Please contact Beth.